How YieldMax targets high-yield farmers with Web3m CDP
The Challenge
YieldMax aimed to attract high-yield farmers who frequently move their assets back to their wallet to seek better returns, ensuring they leverage YieldMax’s unique offerings.
The Solution
Data Monitoring and Enrichment
Yield Farming Data:
Monitored transactions related to liquidity pools and staking contracts to identify active yield farmers and stakers that withdraw their money back.
Cross-Platform Integration:
Linked wallet activities with social media profiles and community engagement to create enriched user profiles.
Lead Identification
High-Yield Criteria:
Defined criteria to identify high-yield farmers, such as frequent participation in liquidity pools and substantial staking activities.
Behavior Analysis:
Analyzed patterns to predict which users might be looking for new high-yield opportunities.
Activation Techniques
Targeted Campaigns:
Ran targeted ad campaigns highlighting YieldMax’s unique high-yield farming opportunities and benefits.
Incentive Programs:
Offered incentives such as bonus yields or reduced fees for new users who migrate their assets to YieldMax.
Educational Webinars:
Hosted webinars to educate potential users about DeFi strategies and the advantages of YieldMax’s platform.
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