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How ShadowGlide Targeted New Gamers with Web3M CDP

The Challenge

ShadowGlide faced several challenges in attracting strategic gamers who are interested in the integration of blockchain technology and traditional gaming elements.

They struggled to identify and qualify gamers who actively participate and engage within the gaming ecosystem. Additionally, ShadowGlide needed robust communication channels to connect with potential gamers and keep them engaged.

The Solution

Data Monitoring and
Enrichment

Gaming Activity Monitoring:
Track in-game activities such as participation in battles, land ownership transactions, and NFT acquisitions to identify active and strategic players.
Profile Enrichment:
Link gaming wallet activities with social media profiles and community engagement to create enriched user profiles.

Lead
Identification

High-Engagement Criteria:
Define criteria to identify high-engagement players, such as frequent participation in PvP battles, significant land investments, and active trading of NFTs.
Behavior Analysis:
Analyze gameplay patterns to predict which players might be looking for new strategic challenges and opportunities within ShadowGlide.

Activation
Techniques

Targeted Campaigns:
Run ad campaigns showcasing the unique aspects of ShadowGlide, such as their gaming universe, strategic gameplay, and the play-to-keep (P2K) mechanic.
Incentive Programs:
Offer incentives such as exclusive NFTs, bonus rewards, or reduced transaction fees for new players who engage deeply with the game.
Smart Airdrop Distribution:
Conduct airdrop competitions and distribute rewards based on user activity, with more engagement leading to more tokens (utilizing Web3M’s CDP capabilities).

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